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020 -INTERNATIONAL STANDARD BOOK NUMBER
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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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041 -LANGUAGE CODE
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a
Language code of text/sound track or separate title
eng
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HD9696.C64
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b
Item number
I4875 1986
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100 -MAIN ENTRY--PERSONAL NAME
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a
Personal name
Rodgers F G
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245 -TITLE STATEMENT
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a
Title
The IBM way :
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b
Remainder of title
insights into the world's most successful marketing organization /
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c
Statement of responsibility, etc
F.G. "Buck" Rodgers, with Robert L. Shook.
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h
Medium
BOOK
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
New York :
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b
Name of publisher, distributor, etc
Harper & Row,
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c
Date of publication, distribution, etc
1986.
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300 -PHYSICAL DESCRIPTION
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a
Extent
xiv, 235 p. ;
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c
Dimensions
25 cm.
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500 -GENERAL NOTE
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a
General note
Includes index.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Computers
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Electronic office machines
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Marketing
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Shook Robert L
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d
Dates associated with a name
1938
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